Ingredient Spotlight: Demystifying the Power of Phytic Acid

Photo by Irina Iriser on Unsplash Have you ever glanced at the ingredients list of your favourite skincare product and stumbled upon the term “phytic acid”? You’re not alone! This natural ingredient, found in nuts, seeds, and grains, often sparks curiosity. But is phytic acid a friend or foe to …

Raise Your Beauty Game with Innovative Ingredients

Photo by Diane Serik on Unsplash From potent botanical extracts to cutting-edge biotechnology, the realm of skincare and cosmetics continually pushes boundaries to deliver remarkable results. With this in mind, we’re delving into the realm of innovative ingredients, exploring how they redefine beauty standards and transform skincare routines. Through meticulous …

Are Your Spots Caused by Skin Purging?

Photo by Miaversa In our many years of experience with skincare, we’ve learned that very few people are blessed with the type of skin which never develops a blemish or two. In fact, over a third (34%) of UK adults have suffered from acne at some point in their life. …

Product Focus: Dermalogica PowerBright Dark Spot Peel

Photo by Ruben Ramirez on Unsplash If you’re a regular here at Pure Beauty, you’ll know that we get very excited when we add a new product to our site, and the newest product that we want to shout about is Dermalogica PowerBright Dark Spot Peel! One of the most …

Five Common Mistakes You’re Making With Your Vitamin C Skincare

Photo by Masood Aslami Vitamin C has earned its place as a powerhouse ingredient in skincare, revered for its ability to brighten, protect, and rejuvenate the skin. However, despite its popularity, many people unknowingly make mistakes when incorporating vitamin C into their skincare routines. From improper storage to incorrect application …