What’s New at Pure Beauty?

Photo by Karolina Grabowska Thanks to the constant research and innovation which is going on behind the scenes of our favourite brands, we often have new products hitting our shelves. From the newest ingredients to the hottest skincare trends, we love updating our knowledge of these products and sharing our …

Dry Skin Across The Age Groups

Dry skin is a common skincare concern that affects individuals of all ages. However, the reasons behind dry skin can vary significantly across different age groups. Today, we’re going to delve into the distinct factors that contribute to dry skin in teenagers, women in their 20s, 30s, 40s, and those …

Everything You Need to Know About Toner

Photo by Sora Shimazaki The classic skincare mantra “cleanse, tone, moisturise” was conceptualised in 1968 and since then, has become one of the most well-known ways to care for your complexion. The cleanse and moisturise parts are fairly self-explanatory, but do you really know what it means to “tone”?  Here, …

Pure Beauty’s Top 5 New Products

Image Source In the ever-evolving world of beauty, trying new products has become an exciting journey. From skincare to makeup, haircare to fragrance, the abundance of innovative beauty products promises endless possibilities for self-care. Whether we’re seeking to enhance our natural features or address skincare issues which need our attention, …

How the Humble Apple is Supercharging Skincare

Photo by Anthony Ievlev on Unsplash The phrase “an apple a day keeps the doctor away” was first used in 1866, and in the few hundred years since then, we’ve come to appreciate just how good apples are for us. Plenty of skincare brands have also caught on to how …