Where to Focus Your Anti-Ageing Efforts

We’ve all got that one friend who looks as though she isn’t ageing, and there’s a good chance that’s because she has a strict and stringent anti-ageing regime. A proper routine will consist of using several products to target several individual areas, rather than expecting one product to do everything. …

Treat Your Mum to Perfect Skin this Mother’s Day

With Mother’s Day just around the corner, many of us are starting to think about the lovely things that we want to buy our mums to say thank you for being in our lives. As far as we’re concerned, there is no better way to say thanks to our mums …

Transform Your Complexion with a Targeted Primer

Whether you’re preparing your skin to apply makeup or just want to improve your complexion to allow you to feel more confident with a bare face, using a primer should be a part of your everyday routine. However, not all primers are created to suit every skin type so choosing …

Five Reasons You Should Shop with Pure Beauty

For the last few years, there’s been no denying the fact that skincare and make-up are on the up and up. More people than ever are into looking after their skin, following makeup tutorials on YouTube, and generally taking better care of their complexion. Obviously, here at Pure Beauty, this …

Product Focus – Decleor Antidote Serum

As you know if you’re a long-time reader of our blog, we love to take the time to cast the spotlight on some of our new and extra special products when they hit our shelves. This week, it’s the turn of one of the newest serums from Decleor, their Antidote …