Give a gift they will love this Valentine’s Day from Pure Beauty

Yes, flowers are pretty and chocolates taste great, but how about buying that special person in your life a Valentine’s gift that will keep giving long after the plastic red roses in your favourite restaurant have been put away for another year? With busy lives becoming the norm, we think …

How to Take the Perfect Selfie

With cameras on mobile phones performing better than most dedicated snappers these days, the selfie is probably the most popular way for us to document our lives and looks. There is, however, a massive difference between a good selfie and a bad one, so we thought we’d put together a …

Busting the Oldest Beauty Myths

When it comes to old wisdom regarding beauty, we’re the first to admit that some of it really does work. There’s no denying that witch hazel is a wondrous product, nor that drinking water helps your complexion, but there are also a lot of other anecdotal ‘tips’ out there which …

Know your niacinamide

Retinol, Salicylic Acid and Vitamin C are talked about a lot in the beauty world, but have you heard of Niacinamide? Nowhere near as scary as it sounds, Niacinamide is an active, water-soluble form of Vitamin B3 and it helps improve the appearance of enlarged pores, hyper pigmentation, uneven skin …