Incredible Ingredients – Niacinamide

The brands that we sell here at Pure Beauty all have one thing in common – attention to detail. From the packaging to the ingredients, all of our brands focus on every little detail of their products to give you the best skincare available. We care just as deeply about …

Know your niacinamide

Retinol, Salicylic Acid and Vitamin C are talked about a lot in the beauty world, but have you heard of Niacinamide? Nowhere near as scary as it sounds, Niacinamide is an active, water-soluble form of Vitamin B3 and it helps improve the appearance of enlarged pores, hyper pigmentation, uneven skin …

Five Ways Your Skin is Secretly Showing You’re Stressed

Photo by Andrea Piacquadio Your skin is one of the first places stress likes to show up. When life gets hectic, your body releases cortisol, which can trigger oiliness, dryness, breakouts, and dullness. You might think a little concealer can hide it, but often your complexion tells the full story. …

Get the Glow: The Skincare Products That Supercharge Your LED Mask

Photo by Dinç Tapa If you’ve joined the LED mask craze, you already know the promise of brighter, firmer, and more radiant skin that comes with a few minutes of light therapy. But while these futuristic masks do plenty on their own, pairing them with the right skincare can take …

Seasonal Skincare Switches: What Works Best in Winter

Photo by Andrey Novik on Unsplash Winter can be tough on skin. Cold air outside and dry heating indoors quickly strip away moisture, leaving complexions dull, tight, or flaky. The products that worked for you in summer may not give your skin what it needs when temperatures drop. In fact, …