Brand Spotlight – CeraVe; the Affordable Skincare Solution

Photo by Andrea Piacquadio In a world saturated with skincare products promising miraculous transformations, it’s easy to get lost in a sea of extravagant claims and hefty price tags. But what if we told you that exceptional skincare doesn’t have to cost a fortune? Enter CeraVe, a brand that has …

Our Top 5 Best Selling SkinCeuticals Products

SkinCeuticals is a relatively new brand to Pure Beauty, but in the time that we’ve stocked it, our customers have grown to truly love it. The brand actually launched back in the early Nineties, when founding scientist Sheldon Pinnell, M.D. performed his pivotal research on topical vitamin C serums, leading …

Bakuchiol – The Alternative to Retinol for Sensitive Skin

For those of us with sensitive skin, feeling like you’re a bit left out when it comes to the most potent ingredients can be frustrating. The majority of products which contain retinoids are just too irritating to sensitive skin, but they often do the things (like encouraging natural collagen and …

New Year, New Skincare Routine

Photo by cottonbro from Pexels The beginning of a new year is often a time where people want to make a change, start something new or make a pledge to overhaul an old behaviour. New Year’s resolutions are usually started with the best intentions but don’t always make it past …

The Wonders of Water

We all know that water is an important part of our diet. Drinking plenty of fluids allows the body to function correctly and helps us to avoid dehydration. Dehydrated bodies can suffer from dry skin, tiredness, dark circles around the eyes and a whole other list of symptoms that can …