Five Things You Should Never do to your Beauty Products

Here at Pure Beauty, we’re well aware of the fact that our customers are making a great investment when they buy our high-end products. There are ways that you should treat your beauty products which will allow you to get the most out of them and extend your investment, however …

You’ve Heard of K-Beauty – Now Try J-Beauty!

For the last 12 months, the beauty community has been obsessed with all things Korean. K-Beauty is a beauty trend, inspired by the Korean way of doing things, and can involve up to ten different products to tackle any skin issues you might have. J-Beauty is, as you might have …

Five Hacks for Professional-Looking Make-Up

There are many schools of thought when it comes to make up. Some of us fall firmly into the ‘less is more’ category, where a little bit of lippy and not much else will suffice, while others prefer a stronger look with fuller coverage. There’s no right or wrong way …

The Best Uses for Oils in Your Beauty Routine

There are many different types of beauty oils on the market, and there’s a good reason for that – oils are really versatile and can be used in a number of different ways to benefit your skin. Many people are still wary of the idea of using oils in their …

Five Things to Do As Soon as You Feel a Breakout Happening

Spots, pimples, zits…they’re all different words for the same annoying thing. Whether it’s teenage acne, hormonal spots or menopausal breakouts, spotty skin is a pain, no matter your age or what you call them. With that in mind, we’ve put together a spot-busting crib sheet of things you can do …