Five of Our Favourite Vitamin C Serums

Photo by Anna Shvets Vitamin C is a powerhouse ingredient in skincare, renowned for its brightening, anti-ageing, and skin-protecting benefits. It helps to even out skin tone, reduce dark spots, and boost collagen production, leaving the skin looking radiant and youthful. With so many options available, choosing the right Vitamin …

Why Vitamin E Should Be Part of Your Skincare Routine

Vitamin E has been used in skincare for decades. It’s a fat soluble vitamin which is found in many foods including vegetable oils, cereals, meat, poultry, eggs, fruits, vegetables, and wheat germ oil. It has many uses besides keeping your skin in good condition and can be taken as a …

Tighten up with Pure Beauty

Sagging skin is one of the more annoying signs of ageing, but one which most of us have to deal with at some point. As we age, our bodies’ ability to produce collagen, the thing that sustains the skins structure, and we usually need a little extra help to keep …

Reinvigorate Your Skin with Jan Marini Serums

We’re so excited to be offering Jan Marini products at Pure Beauty, and the diversity of the products they offer mean that we could go on about them for hours! Today, we thought we’d give you an overview of some of their most powerful products – the serums. Here are …