Photo by Dinç Tapa If you’ve joined the LED mask craze, you already know the promise of brighter, firmer, and more radiant skin that comes with a few minutes of light therapy. But while these futuristic masks do plenty on their own, pairing them with the right skincare can take …
Photo by RF._.studio The skin around your mouth is one of the first areas to show signs of ageing, as it’s constantly exposed to movement, environmental factors, and reduced collagen over time. Fine lines, wrinkles, and a loss of elasticity in this delicate region can be frustrating, but the right …
With cameras on mobile phones performing better than most dedicated snappers these days, the selfie is probably the most popular way for us to document our lives and looks. There is, however, a massive difference between a good selfie and a bad one, so we thought we’d put together a …
Here at Pure Beauty HQ, we’re well in the grips of The Beast from the East and although the first few couple of days were a bit of a novelty, we’re totally over the cold weather and havoc it’s playing with our skin! If you’re snowed in and need some …
With Christmas celebrated and a fading memory and January being a time shake your beauty regime up, we thought we would remind you just why Pure-Beauty is a brilliant place to shop. Our salon is based in the Midlands, but we offer a nationwide service selling Dermalogica and Decleor products. At …
