Perfect Your Pout for Kissable Lips this Valentine’s Day

Photo by Guido Fuà on Unsplash It’s St. Valentine’s Day, the point on the calendar which is supposed to represent all things romantic, and despite being a dreary Monday, we’re sure it’s going to be Date Night for many. If you’re planning on locking lips with someone at the end …

Five Things You Need to Know About Dermalogica Awaken Peptide Eye Gel

Something we love to do here at Pure Beauty, when we have a new product on the shelves, is take a deep dive into all of the facts and benefits related to that product so that we can consider ourselves experts, as our customers need us to be. This week …

The Key to Winter Radiance from Pure Beauty

Photo by Alexandru Zdrobău on Unsplash One of the most common skincare complaints during the autumn and winter months is that many people feel their skin lacks radiance. Between the cold weather, moving in and out of centrally heated spaces, and the general harshness of the winter months, it’s not …

How do I put Collagen back into my Skin?

Collagen is the most abundant protein in the human body, it forms scaffolds that provide strength and structure, that holds us together. Endogenous collagen is what we produce ourselves within our body, and Exogenous is synthetic collagen, what we put back in, in the forms of skincare and supplements. In …

Are you Ready for Anti-Aging Skincare at 25?

We all know that we will always feel young at heart, whether we’re 25, 45 or 85. But as we get older, our bodies and skin age, meaning that we need a skincare routine to keep up with our evolving skin. Skin ages as the outer layer (the Epidermis) thins. …