Five Signs That Your Skincare Routine isn’t Working

Image Source Whether you’ve been using your current selection of products for a while or you’ve just added new things into your routine, you may find that your skin doesn’t respond the way you want it to. There are some fairly clear signs and symptoms that mean your skincare routine …

Have You Been Using Serums Correctly?

Image Source When it comes to working out the essential steps in your skincare routine, serums should be a high priority item for everyone of any skin type. Serums are packed with active ingredients that target specific skin goals, making them one of the most potent and effective products you …

Should You Be “Sandwiching” Your Skincare?

Photo by Teona Swift Another day, another skincare trend, courtesy of social media. This time, it’s a phenomenon called “sandwiching”, which may sound odd or complicated, but is basically a method of layering your skincare to ensure you get the best results. It’s said to have started as part of …

Five Products to Protect Your Skin’s Own Barrier

Photo by Amanda Dalbjörn on Unsplash Most of us know that the skin is made up of a combination of different layers, which all perform their own function, but you may not know what the top layer, or barrier, is and does. Simply put, the skin barrier is a watertight …

Stay Cool as a Cucumber with Pure Beauty

Photo by Breakingpic The heat is currently driving us slightly mad, and all we can think about is cooling ourselves down as efficiently as possible. Thoughts of juicy fruits and cooling cucumbers are at the forefront of our minds, and we actually stock a surprising amount of products which harness …