All the Mother’s Day Love Can Be Found at Pure Beauty

31st March is Mother’s Day and at Pure Beauty we think we have something the top mum in your life will love. Whether it’s a first-time mum, soon to be mum, mum of one, mum to many or a mum who came along and helped you when yours wasn’t around, …

How to Take the Perfect Selfie

With cameras on mobile phones performing better than most dedicated snappers these days, the selfie is probably the most popular way for us to document our lives and looks. There is, however, a massive difference between a good selfie and a bad one, so we thought we’d put together a …

Beauty Hacks to Help You Look Younger

While we’re big fans of growing old gracefully and embracing all of the changes that happen to our bodies as we get older, sometimes we all need a little boost. There are lots of little things that we can do to help to maintain a more youthful appearance, so we’ve …

Five Beauty Tips to Help You Up Your NYE Game

With New Year’s Eve, the biggest party of the year, just days away, you’ve probably already got your outfit and make-up look down to the finest detail. You know what you’re wearing, you know exactly how you want your make-up and hair to look, but will it all last until …

Five Beauty Trends We’re Happy to Say Goodbye to in 2019!

2018 has been one of the biggest years in living memory for beauty trends. Some of them were amazing game-changers that altered the way we do things forever, and some of them were nothing more than whacky quirks which no-one should really be doing. Today, we thought we’d take a …