There are many schools of thought when it comes to make up. Some of us fall firmly into the ‘less is more’ category, where a little bit of lippy and not much else will suffice, while others prefer a stronger look with fuller coverage. There’s no right or wrong way …
When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …
We seem to be hanging on to the last dregs of summer here in the UK, and although our summer dresses and sandals haven’t been consigned to the back of the wardrobe just yet, there’s no doubt that boot weather won’t be far away. A lot of our customers admit …
We all know that water is an important part of our diet. Drinking plenty of fluids allows the body to function correctly and helps us to avoid dehydration. Dehydrated bodies can suffer from dry skin, tiredness, dark circles around the eyes and a whole other list of symptoms that can …
If you’re a fan of curly hair but were born with something resembling stair rods growing from your head, you probably spend a lot of time using heated appliances to achieve your preferred look. However, in this heat, using heated wands and other tools to curl your hair can be …
