Do I Really Need to Cleanse, Tone AND Moisturise?

When it comes to the basics of skincare, cleanse, tone and moisturise is the mantra of anyone who knows anything about how to take the best care of your complexion. It’s a phrase that has been printed in beauty magazines probably a million times over and despite the sometimes giddying …

Pure Beauty Solves Your Beauty Dilemmas

Our collective knowledge here at Pure Beauty is pretty extensive and there’s nothing better than using our expertise to help others. We took to Facebook and asked our followers if they had any beauty conundrums for us to solve. Here’s what they asked: “What can I do to minimise black …

Beauty Focus: Hyperpigmentation

Hyperpigmentation is, in simple terms, a darkening of the skin and can be caused by a number of factors, including scarring from acne, age, tiredness, excess sun exposure and even pregnancy. It’s caused by an increased melanin production in focused areas and most commonly occurs on the face, décolletage and …

Multi-Masking – The Newest Beauty Trend

If you keep up to date with the latest trends in beauty, you may well have heard of multi-masking. If you haven’t heard if it, there’s still a chance you’ve seen some of the multi-masking selfies doing the rounds on the internet – images of people with what looks like …