One Pot of This Elemis Product Sells Every NINE SECONDS!

There’s a product within the Elemis ranges that we sell which is so popular that it’s sold every nine seconds around the world – almost 10,000 pots per day! What’s most remarkable about this fact is that the product in question costs £82 for a 50ml pot, which means that …

An Apple a Day Keeps the Dermatologist At Bay!

November is a big time in the apple harvesting calendar, with many varieties ready to pick and enjoy in crumbles, pies and other delights, but did you know that apples contain enzymes which are really good for your skin? Several of the products we sell contain some element of apple …

Get Yourself Some Avocado Power!

For a long time, avocado was viewed as a bit of a throwback to the Eighties, where everyone wanted to impress their dinner party guests with exotic ingredients. However, the mighty avocado is going through a bit of a renaissance with nutrition experts extolling their virtues at every opportunity and …

4 Reasons to Never Sleep in your Make-Up

Women of all ages know that sleeping in your make-up is a bad idea because it can clog your pores and lead to spots. However, there are actually a whole load of other reasons to wash your face before bed, some of which are actually far more disgusting than a …

When Do I REALLY Need to Start Using an Eye Cream?

Many women are under the impression that anti-ageing products don’t need to be used until the signs of ageing start to show, but if there’s one mantra that we at Pure Beauty stick to it’s “IT’S NEVER TOO SOON!”. Starting to use an eye cream as early as your twenties …