Younger Looking Skin with the Elemis Pro-Collagen Range

For many of us, the word ‘collagen’ brings to mind images of Pamela Anderson’s over-inflated lips in the mid-nineties after she started on her plastic surgery journey. However, collagen is actually a natural element which is produced in the body and is responsible for keeping our skin looking plumped up …

Add a serum to your beauty regime

Serums certainly aren’t new to a decent beauty skincare routine, but what many people don’t realise is that the right one can take you from good skin to great skin. Whether it’s an age-defying, glow-enhancing product or a moisture-boosting serum you’re looking for, at Pure-Beauty we think we have got one that …

Eyes that sparkle and shine

The  skin around the eyes is one of the first areas to reveal ageing and tiredness. It’s thin, delicate and particularly vulnerable to air conditioning, central heating, the elements and pollution. It therefore goes without saying if you want eyes that sparkle and shine, you need to given them a little TLC. Firstly, …

Revive Your Skin with Pure Beauty

Even if you have what seems like a good skincare routine, it can be easy to get stuck in a rut with the same old products, which can sometimes leave your skin looking a little lacklustre. Sometimes it can do us good to change things up a little in order …

Un-Mask Your Beauty with Elemis

If you’re a regular here at beauty, you might have noticed that we now sell Elemis products, the award-winning skincare brand which offers powerful products with natural ingredients. Some of the best-selling products from Elemis are their masks which come in a range of varieties, each with a different targeted …