Why Vitamin E Should Be Part of Your Skincare Routine

Vitamin E has been used in skincare for decades. It’s a fat soluble vitamin which is found in many foods including vegetable oils, cereals, meat, poultry, eggs, fruits, vegetables, and wheat germ oil. It has many uses besides keeping your skin in good condition and can be taken as a …

Illuminate Your Skin at Pure Beauty

You will have noticed that it is light when you wake up at the moment, and light when you go to bed as we head towards the longest day of the year. With more time in the day, many of us try to squeeze even more into our lives, so …

5 Beauty Secrets Everyone Should Know

There are people out there whose job it is to either look good at all times or make other people look good at all times. Models, actresses, people in the media and the make up and skincare gurus who look after them are fonts of beauty information and can teach …

Don’t let stress get under your skin

Beauty comes from within and if this is true, it means that the internal stress and battles and we are dealing with, are often visible as problems on our skin. A great skin care routine can help ensure your complexion is happy, but you need your mind and body to …

Five Reasons Why You Should be Wearing SPF Every Day

When you live in the UK, the weather is so unpredictable that it’s not unusual to be wearing a coat and gloves in the morning and a summer dress in the afternoon. As a result of this, we don’t have a culture of sunscreen use as they do in countries …