Ingredient Focus – Rice Extracts

Photo by Vie Studio Rice, a staple food for billions, has been quietly revolutionising the skincare industry with its remarkable beauty benefits. This humble grain, revered in Asian beauty traditions for centuries, is now taking centre stage in modern, high-end skincare formulations. Rice extracts are packed with vitamins, minerals, and …

Everything You Need to Know About Peptides in Skincare

Photo by SHVETS production Peptides have become a buzzword in the skincare industry, and for good reason. These small but mighty molecules are revolutionising how we approach skin health and anti-ageing. But what exactly are peptides, and why should they be a part of your skincare routine? What Are Peptides? …

Pure Beauty’s Latest Gems: 5 Must-Have Additions to Your Skin and Haircare Arsenal

Photo by Sora Shimazaki Prepare to elevate your beauty routine to new heights with Pure Beauty’s latest lineup of skincare and haircare innovations. In a world where self-care reigns supreme, these five groundbreaking products are set to revolutionise your daily regimen. From nourishing serums that promise to turn back time …

Five of Our Favourite Vitamin C Serums

Photo by Anna Shvets Vitamin C is a powerhouse ingredient in skincare, renowned for its brightening, anti-ageing, and skin-protecting benefits. It helps to even out skin tone, reduce dark spots, and boost collagen production, leaving the skin looking radiant and youthful. With so many options available, choosing the right Vitamin …

Repair Your Damaged Skin Barrier with These Products

Photo by Jabari Timothy on Unsplash A healthy skin barrier is essential for maintaining a radiant, hydrated, and protected complexion. When compromised, the skin barrier can become dry, irritated, and more susceptible to environmental damage. This can lead to a range of skin concerns, including sensitivity, redness, and premature ageing. …