5 Essential Tips for Caring for Sensitive Skin During a Heatwave

Image Source Here in the UK, we’re currently experiencing something of a heatwave, which can be both a blessing and a curse in a country where the weather can often be dreary and we’re not really geared up for such warm climates. As the summer heat intensifies, it brings along …

Roses Aren’t Just for Valentine’s Day!

Photo by Poppie Pack on Unsplash Ah, February! That time of year when thoughts turn to romance, roses and all things Cupid related. Giving red roses may be an obvious romantic gesture today, but it wasn’t until the late 17th century that giving flowers became a popular custom. The act …

How the Humble Apple is Supercharging Skincare

Photo by Anthony Ievlev on Unsplash The phrase “an apple a day keeps the doctor away” was first used in 1866, and in the few hundred years since then, we’ve come to appreciate just how good apples are for us. Plenty of skincare brands have also caught on to how …

Give Your Skin a Milky Treat with Pure Beauty

Photo by Monstera You’ve probably seen the word “milk” used in the naming of various beauty products, but do you know what it actually means? While Cleopatra was famous for her bathing in asses milk, none of the products below actually contain any dairy! Most “milks” are so-called because they …

Everything You Need to Know About Retinol

Photo by Gabriel Gurrola on Unsplash What is retinol? Retinol is a type of vitamin that is a member of the retinoids family of vitamin A derivatives. This anti-aging ingredient is widely used and has been studied extensively. It works to minimise wrinkles, fine lines, enlarged pores, and other signs …