What’s New at Pure Beauty?

Photo by Karolina Grabowska Thanks to the constant research and innovation which is going on behind the scenes of our favourite brands, we often have new products hitting our shelves. From the newest ingredients to the hottest skincare trends, we love updating our knowledge of these products and sharing our …

5 Reasons to Never Skip Heat Protect Products When Styling Your Hair

Photo by JESSICA TICOZZELLI Styling our hair with heated tools has become part of daily life for many of us – from straightening with flat irons to the new generation of air-stylers, almost everyone we know uses heat to style their hair. However, in the pursuit of the perfect hairstyle, …

Festive Hangover? We’ve Got You Covered…

Photo by Kelsey Chance on Unsplash ‘Tis the season for festive cheer and joyful celebrations, but sometimes the aftermath of holiday merriment can leave us feeling a bit worse for wear. If you’ve indulged in a bit too much holiday cheer and find yourself battling the post-Christmas party hangover blues, …

Decoding Skincare Ingredients: What to Look for in a Serum

Selecting the right products for your skin can be a daunting task, especially when faced with a myriad of ingredients. Among the essential components, serums have gained immense popularity for their targeted effects and potent formulations. However, not all serums are created equal. To navigate skincare successfully, it’s crucial to …