Have You Been Using Serums Correctly?

Image Source When it comes to working out the essential steps in your skincare routine, serums should be a high priority item for everyone of any skin type. Serums are packed with active ingredients that target specific skin goals, making them one of the most potent and effective products you …

Pure Beauty’s Top 5 Vegan Products

Photo by Fuzzy Rescue 1st November marks Vegan Day, and more people than ever are adopting a vegan lifestyle, with the number of vegans here in the UK estimated to have risen to over 2 million in the last few years. As such, more companies than ever are producing products …

5 Top Tips for Summer Skincare

Photo by Courtney Cook on Unsplash With British Summer Time officially in full swing and the Met Office promising some seriously scorching weather this weekend, we thought this would be a good time to share with you some tips for your summer skincare routine. We know that it’s not possible …

Five Things You Should Never do to your Beauty Products

Here at Pure Beauty, we’re well aware of the fact that our customers are making a great investment when they buy our high-end products. There are ways that you should treat your beauty products which will allow you to get the most out of them and extend your investment, however …

Product Focus – Decleor Antidote Serum

As you know if you’re a long-time reader of our blog, we love to take the time to cast the spotlight on some of our new and extra special products when they hit our shelves. This week, it’s the turn of one of the newest serums from Decleor, their Antidote …