It’s Official – Primers are Here to Stay!

When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …

How to Preserve Your Feet During Boot Season

We seem to be hanging on to the last dregs of summer here in the UK, and although our summer dresses and sandals haven’t been consigned to the back of the wardrobe just yet, there’s no doubt that boot weather won’t be far away. A lot of our customers admit …

The Wonders of Water

We all know that water is an important part of our diet. Drinking plenty of fluids allows the body to function correctly and helps us to avoid dehydration. Dehydrated bodies can suffer from dry skin, tiredness, dark circles around the eyes and a whole other list of symptoms that can …

Hard Working Hands Need Love and Care

We often think of winter and autumn as being the hardest season on our hands, but there are lots of things in summer which can be pretty brutal on our hands, too. From gardening to sun exposure to getting in and out of a chlorinated pool, your hands will get …

Luxury for Men from Elemis

There’s no denying that the luxury beauty market for women is HUGE, but the market for men’s luxury beauty is also growing at an exponential rate. Men’s grooming is more popular than ever, with a shift in attitudes meaning that men are now proud to look after themselves, rather than …