Product Focus – Elemis Superfood AHA Glow Booster

What is it? Elemis Superfood AHA Glow Booster is a vegan friendly, prebiotic concentrate formulated to reveal healthy, glowing skin. What’s in it? It contains fermented pumpkin and acerola cherry, both of which are rich in brightening AHAs to help smooth away dull skin, while fermented rice water and green …

Why Vitamin E Should Be Part of Your Skincare Routine

Vitamin E has been used in skincare for decades. It’s a fat soluble vitamin which is found in many foods including vegetable oils, cereals, meat, poultry, eggs, fruits, vegetables, and wheat germ oil. It has many uses besides keeping your skin in good condition and can be taken as a …

Prepare Dry Skin for Foundation

For many people with dry skin, foundation is a constant problem. Even formulas which are marketed for dry skin can often cling to areas of dryness and make the face look patchy. In fact, one of the only foolproof ways to get make up to sit well on dry skin …

Love lemons at Pure Beauty

They say when life gives you lemons, make lemonade, but at Pure Beauty we love that citrus zing in our beauty products. We’ve had a look at some of the fabulous lotions and potions on our site that come bursting with lush lemons and we think you will like what …

Five Tips for Dealing with Rosacea

If you suffer with rosacea, you’ll know how tricky it can be to deal with. It causes redness on the nose, chin, cheeks, and forehead. People with rosacea can also develop red solid bumps and pus-filled pimples. It affects one in 10 people in the UK, mostly in the 30 …