Peptides – What They Are and Why You Should Love Them

In the world of beauty, it can sometimes seem like a lot of jargon and buzzwords get thrown around like they’re the greatest thing in the world, when most of us don’t really know what they mean. Some things, however, are worth learning about and peptides are one of them. …

It’s Never too Late to Start Reversing Wrinkles

Here at Pure Beauty we’ve had so many conversations with older ladies who don’t follow a skincare routine, purely because they think it’s too late to pro-actively try to reverse their wrinkles. The truth is, it’s NEVER too late to start following a proper skincare routine and we have a …

Make mine a mask

If your skin is feeling tired and tight and you need a super-fast complexion transformation, face masks are the way to go. Drowning you skin in a cloak of gorgeous ingredients and letting them soak in can help clean, sooth, smooth and restore your complexion, easing fine lines and erasing …