Busting the Oldest Beauty Myths

When it comes to old wisdom regarding beauty, we’re the first to admit that some of it really does work. There’s no denying that witch hazel is a wondrous product, nor that drinking water helps your complexion, but there are also a lot of other anecdotal ‘tips’ out there which …

Getting Ready for Valentine’s Day

We now it’s only the middle of January, but we love nothing more than being prepared! Valentine’s Day is just a few weeks away and if you have a special evening, or even a special weekend, planned with your significant other, we’ve got some tips to help you to get …

Getting Ready for Christmas the Pure Beauty Way

Here at Pure Beauty, we like to keep thing simple while making ourselves feel as amazing as possible and Christmas is no exception. However, Christmas is such a busy time of year that our getting ready time is often cut into by all the other things that need doing. However, …

How to Stop Your Foundation from Going Patchy

Party season is well and truly upon us, and everyone we know is out for Christmas drinkies with workmates, friends, family and anyone else who wants to share a bit of festive cheer. For us girls, having flawless make-up is the main aim, and patchy foundation is well and truly …

Repairing Damage from Bad Beauty Treatments

Unless you go to a highly reputable salon like Pure Beauty in Lichfield for certain beauty treatments, where the standard is beyond high, there’s a chance that you could walk away feeling less than satisfied. From iffy lashes to nasty nails, we’ve heard more than one horror story from people …