Incredible Ingredients – Niacinamide

The brands that we sell here at Pure Beauty all have one thing in common – attention to detail. From the packaging to the ingredients, all of our brands focus on every little detail of their products to give you the best skincare available. We care just as deeply about …

Know your niacinamide

Retinol, Salicylic Acid and Vitamin C are talked about a lot in the beauty world, but have you heard of Niacinamide? Nowhere near as scary as it sounds, Niacinamide is an active, water-soluble form of Vitamin B3 and it helps improve the appearance of enlarged pores, hyper pigmentation, uneven skin …

5 Ways to Make Your Pores Look Smaller

Photo by cottonbro studio If enlarged pores are your biggest skin frustration, you are not alone. While it is impossible to physically shrink your pores, you can make them look significantly smaller with the right skincare approach. Pore size is largely determined by genetics, but factors such as excess oil, …

Five Ways Your Skin is Secretly Showing You’re Stressed

Photo by Andrea Piacquadio Your skin is one of the first places stress likes to show up. When life gets hectic, your body releases cortisol, which can trigger oiliness, dryness, breakouts, and dullness. You might think a little concealer can hide it, but often your complexion tells the full story. …

Get the Glow: The Skincare Products That Supercharge Your LED Mask

Photo by Dinç Tapa If you’ve joined the LED mask craze, you already know the promise of brighter, firmer, and more radiant skin that comes with a few minutes of light therapy. But while these futuristic masks do plenty on their own, pairing them with the right skincare can take …