They’re Never Too Young for Skincare!

If you’re a parent who takes care of their skin and spends time on a proper skincare routine, there’s a good chance that your kids have seen you do it, and maybe they even ask to join in! There are some incredibly potent products on our site that are strictly …

The sun has got his hat on so protect your skin

With temperatures hotting up, it is only natural to shed those winter layers and let our skin soak up the sun. While this is great for topping up often depleted Vitamin D levels, those UV rays can easily damage the skin and lead to serious health conditions as well as causing …

Shop at Pure Beauty for a spring complexion

The winter can be harsh on our skin and the combination of the elements as well as layers of clothing, air conditioning and central hearing can cause damage that can be hard to repair. With spring on the way, now is the perfect time to go back to basics and get your …

Treat Yourself this Spring

In our experience, many women refrain from treating themselves to high-quality cosmetics because they feel guilty or like they shouldn’t be spending money on themselves. However, I think most families would agree that when Mum is happy, the rest of the family is happy too, which means that you should …

Let Pure Beauty look after your hands

We exposure our hands to external factors such as pollution, UV radiation and harsh washing up chemicals every day, but how often do you actually really give them the TLC they deserve, and need? We know to take care of our complexion and our body, but our hands seem to …