Retinol, Salicylic Acid and Vitamin C are talked about a lot in the beauty world, but have you heard of Niacinamide? Nowhere near as scary as it sounds, Niacinamide is an active, water-soluble form of Vitamin B3 and it helps improve the appearance of enlarged pores, hyper pigmentation, uneven skin …
I’m often asked by my clients… “What makes an effective skincare regime?” My answer is, that creating time in both the morning and evening, to be consistent in carrying out a thorough routine and having a good system in place appropriate to skin type will be most beneficial and …
We now it’s only the middle of January, but we love nothing more than being prepared! Valentine’s Day is just a few weeks away and if you have a special evening, or even a special weekend, planned with your significant other, we’ve got some tips to help you to get …
Whether it’s cold, raining, snowing or windy, our skin reacts to the winter elements in different ways, and not always in the way we would like it to. At Pure Beauty we stock a range of outstanding products from exemplary brands and today we are looking at how you can …
One of the biggest complaints that we hear from our clients is that they feel they look tired, no matter what they do to combat it. From dark circles and lines around the eyes to a generally lacklustre complexion, the signs of tiredness are tricky to hide, so we thought …
