Everything You Need to Know About Toner

Photo by Sora Shimazaki The classic skincare mantra “cleanse, tone, moisturise” was conceptualised in 1968 and since then, has become one of the most well-known ways to care for your complexion. The cleanse and moisturise parts are fairly self-explanatory, but do you really know what it means to “tone”?  Here, …

Our Top Five Face Masks

Photo by KoolShooters In the pursuit of healthy and radiant skin, we often venture into the world of elaborate skincare routines. Yet, amidst the multitude of products and treatments, a simple and often underestimated hero emerges: the face mask. From detoxification and deep cleansing to hydration and revitalisation, these unassuming …

Oil-Free Products for Flawless Summer Skin

Photo by Eric L’Heureux on Unsplash It seems like Summer is having a bit of a moment, here in the UK, with temperatures set to stay above 20°C for the foreseeable, giving us a bit of a boost after a decidedly lacklustre start to the season. Unless you’re someone who …

Elevate Your Shower Time with These Luxury Body Washes

Photo by Ron Lach  Everyone needs a little bit of me time and to feel like they’re being pampered every once in a while. However, you can give yourself a little slice of self-care every day if you elevate your shower time to a luxurious experience with these exceptional products. …

Five of the Most Popular Decleor Products on Offer at Pure Beauty

Photo by Miriam Alonso If you’ve been coming to Pure Beauty for a long time, you’ll know that Decleor is one of the brands that we’ve offered for the longest time. The quality of the products speaks for itself and our customers are huge fans of pretty much everything across …