Photo by Irina Iriser on Unsplash Have you ever glanced at the ingredients list of your favourite skincare product and stumbled upon the term “phytic acid”? You’re not alone! This natural ingredient, found in nuts, seeds, and grains, often sparks curiosity. But is phytic acid a friend or foe to …
Photo by Karolina Grabowska Thanks to the constant research and innovation which is going on behind the scenes of our favourite brands, we often have new products hitting our shelves. From the newest ingredients to the hottest skincare trends, we love updating our knowledge of these products and sharing our …
Beauty sleep isn’t just a saying but a reality because this is when your body, and skin, go into repair mode and the damage from the day is fixed. At Pure Beauty we sell a range of products from iconic brands that leaves your complexion glowing and refreshed when you …
