Stay Youthful By Looking After Your Smile Zone

Photo by RF._.studio The skin around your mouth is one of the first areas to show signs of ageing, as it’s constantly exposed to movement, environmental factors, and reduced collagen over time. Fine lines, wrinkles, and a loss of elasticity in this delicate region can be frustrating, but the right …

Debunking 5 Autumn Skincare Myths

Photo by Paul Green on Unsplash Autumn, with its crisp air and changing leaves, is a beautiful season. But as the weather cools down, our skin often needs extra attention. Unfortunately, there are many skincare myths circulating about autumn that can lead to skin problems. Let’s debunk five of the …

Summer – Time for Fruity Drinks AND Fruity Skincare!

Photo by Toni Cuenca Most of us can agree that there is a LOT to love about the summer – warm days and long evenings, beach days, barbecues and fruity cocktails…the list goes on! While we’re very particular to enjoying a glass of Pimms with various fruits floating in it, …

Our Top 5 Best Selling SkinCeuticals Products

SkinCeuticals is a relatively new brand to Pure Beauty, but in the time that we’ve stocked it, our customers have grown to truly love it. The brand actually launched back in the early Nineties, when founding scientist Sheldon Pinnell, M.D. performed his pivotal research on topical vitamin C serums, leading …

Beauty Fit for a Royal

Unlike many celebrities, you’ll never see a picture of members of the British Royal family looking bedraggled on a day off. In fact, beauty standards are so high for the Royals that the women are expected to look presentable at all times. With that in mind, we’ve looked into some …