Peptides – What They Are and Why You Should Love Them

In the world of beauty, it can sometimes seem like a lot of jargon and buzzwords get thrown around like they’re the greatest thing in the world, when most of us don’t really know what they mean. Some things, however, are worth learning about and peptides are one of them. …

Product Focus: Dermalogica Biolumin-C Serum

We love adding new products to our shelves, and we love telling you all about them even more. The latest product to come to Pure Beauty is a serum from Dermalogica called Dermalogica Biolumin-C Serum, but what does it do and who should be using it? Read on to find …

It’s Never too Late to Start Reversing Wrinkles

Here at Pure Beauty we’ve had so many conversations with older ladies who don’t follow a skincare routine, purely because they think it’s too late to pro-actively try to reverse their wrinkles. The truth is, it’s NEVER too late to start following a proper skincare routine and we have a …

When Do I REALLY Need to Start Using an Eye Cream?

Many women are under the impression that anti-ageing products don’t need to be used until the signs of ageing start to show, but if there’s one mantra that we at Pure Beauty stick to it’s “IT’S NEVER TOO SOON!”. Starting to use an eye cream as early as your twenties …

Younger Looking Skin with the Elemis Pro-Collagen Range

For many of us, the word ‘collagen’ brings to mind images of Pamela Anderson’s over-inflated lips in the mid-nineties after she started on her plastic surgery journey. However, collagen is actually a natural element which is produced in the body and is responsible for keeping our skin looking plumped up …