Skin Cycling – What It Is and How to Do It

Photo by Min An In recent years, many skincare trends have popped up on social media, with TikTok being a particular font of information – although not all of it is accurate. For every decent bit of advice, there seems to be ten videos telling you to do something utterly …

The Lesser-Known Benefits of Exfoliating

Photo by Monstera Anyone with even the most basic knowledge of skincare will know that exfoliating is an important step in your skin care routine, not just for your face but your whole body. Exfoliation is the process of removing dead skin cells that have built up on the surface …

Keep Your Lips Kissable All Winter

Technically, winter doesn’t begin here in the UK until 22nd December, but with the temperature dropping rapidly, it’s starting to feel decidedly less autumnal. This is a prime time of year for chapped lips, with central heating and cold winds drying them out. With this in mind, we thought we’d …

Incredible Ingredients – Niacinamide

The brands that we sell here at Pure Beauty all have one thing in common – attention to detail. From the packaging to the ingredients, all of our brands focus on every little detail of their products to give you the best skincare available. We care just as deeply about …

Five Beauty Products You Should Avoid and What to Replace Them With

One of the things we love about beauty products is that many companies strive to invent and innovate, putting money back into researching the best and newest ingredients to use on your skin. With new discoveries comes the realisation that some old methods should be left in the past, and …