Why the Eye Area Needs Its Own Routine – And the Treatments That Work

When it comes to skincare, it’s easy to overlook the eye area. After all, it’s small, often hidden behind glasses or makeup, and doesn’t always demand attention until the signs of ageing, fatigue, or dryness suddenly appear. But here’s the truth: the skin around your eyes is thinner, more delicate, …

When Do I REALLY Need to Start Using an Eye Cream?

Many women are under the impression that anti-ageing products don’t need to be used until the signs of ageing start to show, but if there’s one mantra that we at Pure Beauty stick to it’s “IT’S NEVER TOO SOON!”. Starting to use an eye cream as early as your twenties …