Product Focus – Elemis Superfood AHA Glow Booster

What is it? Elemis Superfood AHA Glow Booster is a vegan friendly, prebiotic concentrate formulated to reveal healthy, glowing skin. What’s in it? It contains fermented pumpkin and acerola cherry, both of which are rich in brightening AHAs to help smooth away dull skin, while fermented rice water and green …

Five Beauty “Hacks” Which Just Aren’t Worth Trying…

The internet is absolutely full of wonderful information, allowing you to learn everything from cake decorating to changing your car battery with just a few minutes research. However, for every bit of information, there’s just as much MISinformation, much of which is beauty related, so we thought we’d do some …

Product Focus: Dermalogica Biolumin-C Serum

We love adding new products to our shelves, and we love telling you all about them even more. The latest product to come to Pure Beauty is a serum from Dermalogica called Dermalogica Biolumin-C Serum, but what does it do and who should be using it? Read on to find …

Switch-Up Your Skincare for Springtime

Spring is a time when people feel the need to make changes, slip out of the ‘hibernation’ frame of mind and mirror nature’s cycle of starting anew. It’s a great time for switching up your skincare routine too, so we thought we’d take a look at some of the changes …

Winter Wedding Skincare Solutions

If you’re attending a wedding this winter, or are maybe the one getting married, it’s likely that skincare will be one major thing on your mind as everyone wants perfect skin in wedding photos. Cold weather presents it’s own set of problems when it comes to taking care of your …