Product Focus – Elemis Superfood AHA Glow Booster

What is it? Elemis Superfood AHA Glow Booster is a vegan friendly, prebiotic concentrate formulated to reveal healthy, glowing skin. What’s in it? It contains fermented pumpkin and acerola cherry, both of which are rich in brightening AHAs to help smooth away dull skin, while fermented rice water and green …

Let’s hear it for cleansers at Pure Beauty

Sun cream, sweat and dirt, as well as make-up, are a part of daily life in the summer, but your skin won’t thank you for not cleaning it away at the end of the day. At Pure Beauty Online, we sell products from some of the most well regarded companies …

What is Triple Cleansing and Why Should You Be Doing It?

Having a good beauty routine isn’t just about the products you use, but also about how and when you use these products. Learning to optimise your skincare routine means working out what products are best for your skin and how to use them for maximum benefit, which is where triple …

Give a gift they will love this Valentine’s Day from Pure Beauty

Yes, flowers are pretty and chocolates taste great, but how about buying that special person in your life a Valentine’s gift that will keep giving long after the plastic red roses in your favourite restaurant have been put away for another year? With busy lives becoming the norm, we think …

Look After Your Skin During the Festive Season

This time of year can be hard on your skin. The weather is harsh and cold, central heating dries you out, and there’s way too much drinking and merriment for most of us, all of which can result in a dodgy complexion. We like to take a proactive approach at …