Have You Been Using Serums Correctly?

Image Source When it comes to working out the essential steps in your skincare routine, serums should be a high priority item for everyone of any skin type. Serums are packed with active ingredients that target specific skin goals, making them one of the most potent and effective products you …

Roses Aren’t Just for Valentine’s Day!

Photo by Poppie Pack on Unsplash Ah, February! That time of year when thoughts turn to romance, roses and all things Cupid related. Giving red roses may be an obvious romantic gesture today, but it wasn’t until the late 17th century that giving flowers became a popular custom. The act …

The Pure Beauty Guide to Winter Self-Care

Photo by Rodolfo Sanches Carvalho on Unsplash We’ve all seen the memes and pithy comments about how January feels like the longest month of the year and how it seems like a huge stretch of time until things start to get moving again. Once Christmas and New Year are out …

How the Humble Apple is Supercharging Skincare

Photo by Anthony Ievlev on Unsplash The phrase “an apple a day keeps the doctor away” was first used in 1866, and in the few hundred years since then, we’ve come to appreciate just how good apples are for us. Plenty of skincare brands have also caught on to how …

Butter Yourself Up with Pure Beauty!

Photo by Sora Shimazaki from Pexels It’s that time of year where winter is kicking our butts, both physically and mentally. The cold weather and central heating are playing havoc with our skin and we need something nourishing to get us sorted. Products which are described as “butter”, such as …