Have You Been Using Serums Correctly?

Image Source When it comes to working out the essential steps in your skincare routine, serums should be a high priority item for everyone of any skin type. Serums are packed with active ingredients that target specific skin goals, making them one of the most potent and effective products you …

The Pure Beauty Guide to Winter Self-Care

Photo by Rodolfo Sanches Carvalho on Unsplash We’ve all seen the memes and pithy comments about how January feels like the longest month of the year and how it seems like a huge stretch of time until things start to get moving again. Once Christmas and New Year are out …

Give Your Skin a Milky Treat with Pure Beauty

Photo by Monstera You’ve probably seen the word “milk” used in the naming of various beauty products, but do you know what it actually means? While Cleopatra was famous for her bathing in asses milk, none of the products below actually contain any dairy! Most “milks” are so-called because they …

Everything You Need to Know About Retinol

Photo by Gabriel Gurrola on Unsplash What is retinol? Retinol is a type of vitamin that is a member of the retinoids family of vitamin A derivatives. This anti-aging ingredient is widely used and has been studied extensively. It works to minimise wrinkles, fine lines, enlarged pores, and other signs …

Skin Cycling – What It Is and How to Do It

Photo by Min An In recent years, many skincare trends have popped up on social media, with TikTok being a particular font of information – although not all of it is accurate. For every decent bit of advice, there seems to be ten videos telling you to do something utterly …