Everything You Need to Know About Retinol

Photo by Gabriel Gurrola on Unsplash What is retinol? Retinol is a type of vitamin that is a member of the retinoids family of vitamin A derivatives. This anti-aging ingredient is widely used and has been studied extensively. It works to minimise wrinkles, fine lines, enlarged pores, and other signs …

Our Top 5 Best Selling SkinCeuticals Products

SkinCeuticals is a relatively new brand to Pure Beauty, but in the time that we’ve stocked it, our customers have grown to truly love it. The brand actually launched back in the early Nineties, when founding scientist Sheldon Pinnell, M.D. performed his pivotal research on topical vitamin C serums, leading …

Bakuchiol – The Alternative to Retinol for Sensitive Skin

For those of us with sensitive skin, feeling like you’re a bit left out when it comes to the most potent ingredients can be frustrating. The majority of products which contain retinoids are just too irritating to sensitive skin, but they often do the things (like encouraging natural collagen and …

The Benefits of Using a Serum

We all know that a good and consistent skincare routine is key to having great skin. However, there are so many products, ranges and brands out there, it can be difficult to know what to use, especially when you’re starting a routine, or wanting to add something new into it. …

MediK8, Leaders in CSA Philosophy

Many of our brands here at our Salon in Lichfield, as well as our online store, boast a wide range of products, and each have their own philosophies regarding their brand. One of our newest brands that we are proud to offer our clients, is MediK8. MediK8 was born out …