CoEnzyme Q10 – The Popular “New” Ingredient You’ve Been Using for Years

Image Source We’ve spoken many times about how the beauty industry can be subject to the same fads and fashions as any other industry, especially when it comes to the “next best” ingredients. In the mid-90’s and early noughties, it seemed that you couldn’t walk into a skincare aisle without …

The Pure Beauty Guide to Winter Self-Care

Photo by Rodolfo Sanches Carvalho on Unsplash We’ve all seen the memes and pithy comments about how January feels like the longest month of the year and how it seems like a huge stretch of time until things start to get moving again. Once Christmas and New Year are out …

Ingredient Focus: Moringa Oil

Photo by Adrian Dale on Unsplash We’re always on the lookout for ingredients which can do a lot, and moringa oil is one such ingredient. Moringa is a plant that is often called the drumstick tree, the miracle tree, the ben oil tree, or the horseradish tree.  It is effective …

Add Some Luxury to Your Day with Aromatherapy Associates

Photo by Monstera An industry leader in luxury health products, Aromatherapy Associates specialises in therapeutic essential oil blends that have been painstakingly hand-crafted to improve sleep, lower stress, boost energy, instill confidence, and foster optimism. Here at Pure Beauty, we stock a wide range of different products from Aromatherapy Associates …

Book A Care Session – with Yourself

Photo by Hassan OUAJBIR While the nation is in a state of mourning and people are looking forward to a long weekend in which to take some precious time to relax and reflect, it’s a good time to think about taking care of yourself. Most of us do the bare …