The Science Behind Serums: How Do They Really Work?

Photo by KoolShooters   In the world of skincare, serums have gained immense popularity over the years. These lightweight, fast-absorbing liquids have become a staple in many beauty routines, promising to address a wide range of skin concerns, from fine lines and wrinkles to uneven tone and texture. But have you …

Have You Been Using Serums Correctly?

Image Source When it comes to working out the essential steps in your skincare routine, serums should be a high priority item for everyone of any skin type. Serums are packed with active ingredients that target specific skin goals, making them one of the most potent and effective products you …

Go Veganuary On Your Beauty Rotuine

Unless you’ve been living under a rock for the last 6 years, you probably have heard of the phenomenon that is Veganuary. The movement started back in 2014, when the people who came up with the concept invited others to join them in giving up meat for the first month …

How to Stop Your Foundation from Going Patchy

Party season is well and truly upon us, and everyone we know is out for Christmas drinkies with workmates, friends, family and anyone else who wants to share a bit of festive cheer. For us girls, having flawless make-up is the main aim, and patchy foundation is well and truly …

Autumn the Dermalogica way at Pure Beauty

With the last bank holiday behind us (how did that happen?), schools starting for the new term and holiday makers putting their cases back in the loft, our attention is shifting to autumn. This is a time for new beginnings, long walks in the leaves, scarves and jackets in the …