Serums – What They Do and Why We Love Them

Photo by Karolina Grabowska If you were to speak to your Mum or Gran and ask what their skincare routine looked like when they were younger, it would probably be something along the lines of “washing your face and then using a face cream”. This evolved into “cleanse, tone and …

Everything You Need to Know About Retinol

Photo by Gabriel Gurrola on Unsplash What is retinol? Retinol is a type of vitamin that is a member of the retinoids family of vitamin A derivatives. This anti-aging ingredient is widely used and has been studied extensively. It works to minimise wrinkles, fine lines, enlarged pores, and other signs …

The Best Acids to Use for Your Skin Type

Photo by Andrea Piacquadio The word “acid” can sound a little intimidating and can conjure up thoughts of scary chemical burns. But when used at the right concentrations, acids are actually some of the most beneficial ingredients available in skin care.There are different acids for different skin issues and they …

Why You Should Look for Glycerin in Your Skincare

Photo by Daria Nepriakhina 🇺🇦 on Unsplash We’d bet a decent chunk of cash that almost everyone reading this has heard of glycerin, but we’d also bet that they know very little about it. Most people assume that glycerin is a type of sugar, but the people who first discovered …

The Key to Winter Radiance from Pure Beauty

Photo by Alexandru Zdrobău on Unsplash One of the most common skincare complaints during the autumn and winter months is that many people feel their skin lacks radiance. Between the cold weather, moving in and out of centrally heated spaces, and the general harshness of the winter months, it’s not …