Plump Your Way to Perfection

In most situations, if someone described you as ‘plump’, you’d probably be pretty miffed, but when it comes to skin, plumped-up actually equals pretty perfect! Having skin which is plumped and healthy means that wrinkles and fine lines disappear and signs of ageing are erased, so with that in mind, …

Five Surprising Causes of Wrinkles

When it comes to wrinkles, for many of us, they’re a fact of life. While some people manage to make it to old age with barely a crease on their faces, most of us have to deal with some softening around the eyes and mouth at the very least. We …

Five Reasons Why Dermalogica Nightly Lip Treatment and Lip Renewal Complex are the ULTIMATE Lip Savers

There are literally millions of people in the world who still use only petroleum jelly on their lips to treat dryness, despite the fact that petroleum-derived products are proved to exacerbate dryness. Here at Pure Beauty, we think we’ve hit on the ultimate combination of our lips, using both Dermalogica …

How to Take the Perfect Selfie

With cameras on mobile phones performing better than most dedicated snappers these days, the selfie is probably the most popular way for us to document our lives and looks. There is, however, a massive difference between a good selfie and a bad one, so we thought we’d put together a …

Tighten up with Pure Beauty

Sagging skin is one of the more annoying signs of ageing, but one which most of us have to deal with at some point. As we age, our bodies’ ability to produce collagen, the thing that sustains the skins structure, and we usually need a little extra help to keep …