They’re Never Too Young for Skincare!

If you’re a parent who takes care of their skin and spends time on a proper skincare routine, there’s a good chance that your kids have seen you do it, and maybe they even ask to join in! There are some incredibly potent products on our site that are strictly …

Un-Mask Your Beauty with Elemis

If you’re a regular here at beauty, you might have noticed that we now sell Elemis products, the award-winning skincare brand which offers powerful products with natural ingredients. Some of the best-selling products from Elemis are their masks which come in a range of varieties, each with a different targeted …

Shop at Pure Beauty for a spring complexion

The winter can be harsh on our skin and the combination of the elements as well as layers of clothing, air conditioning and central hearing can cause damage that can be hard to repair. With spring on the way, now is the perfect time to go back to basics and get your …

Back to School Beauty

Whether you’re a young teen going back to school or a slightly older teen starting college or even university, embarking on a new year of education can be both daunting and hugely exciting. Meeting new people and steering your life in a new direction is a massive life change and you’ll …

The Lazy Girls Guide to Beauty

If you’re the kinda girl who wants to look her best but struggles to find the enthusiasm for the endless primping and preening, you may find that life is a constant battle between looking like the Crazy Cat Lady from The Simpsons and actually putting in a little bit of …