How to add a layer of love to your skin this winter

Let’s face it, so far, this winter is proving to be brutal to our skin and we haven’t even reached December yet! A drop-in temperature, icy winds, driving rain and a lack of sunshine can leave not only our mood a little blue, but out skin a little grey too – …

Elemis to the Rescue with “Infinite” Collections

If there’s one thing that the people at Elemis know it’s that skincare makes a GREAT Christmas present. But what’s even better is skincare which has been specially curated into sets which target specific skincare issues – which is why the Infinite gift sets were created! Each one contains products …

How amino acids can help your skin

Amino acids are found in a growing number of beauty products and for good reason. These fantastic building blocks help to maintain your skin’s hydration, texture and resilience so you have a supple, healthy complexion. We have looked at some of the products we sell at Pure Beauty that come …

Pure Beauty’s Ultimate Autumn Survival Kit

Although the temperatures are still relatively mild, the grey skies and rust-coloured leaves are reminding us that Autumn is here. We love this time of year, with Halloween and Bonfire Night to look forward to, as well as cosy evenings in front of the fire and warming stews for dinner. …

It’s Official – Primers are Here to Stay!

When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …