Why Serums Matter in Skincare Serums are highly concentrated, fast-absorbing liquids designed to deliver potent active ingredients deep into the skin. Unlike moisturisers, which sit on the surface and form a protective barrier, Serums are formulated with smaller molecules that penetrate the skin to treat specific concerns—whether that’s fine lines, …
Photo by Andrea Piacquadio Alpha-hydroxy acids (AHAs) have become a staple in many skincare routines, offering a range of benefits from exfoliation to improved skin texture and tone. Two of the most popular AHAs are glycolic acid and lactic acid. While they share similarities, they also have distinct properties that …
Photo by Miriam Alonso If you’ve been coming to Pure Beauty for a long time, you’ll know that Decleor is one of the brands that we’ve offered for the longest time. The quality of the products speaks for itself and our customers are huge fans of pretty much everything across …
Photo by Ron Lach When it comes to skincare, finding the right cleanser is crucial for maintaining a healthy and radiant complexion. But with a multitude of options available in the market, it can be overwhelming to know which cleanser is best suited for your skin type and concerns. To …
Photo by Madjid Atmania It’s that time of year when many of us are jetting off on our holidays and for millions of us, this means travelling by plane to get to our destination. If you’re off to northern Europe, the flight time probably won’t be too bad, but if …
