Rain, Humidity and the New British Skin Dilemma

Photo by Anthony Tran on Unsplash Rain has always been part of British life, but lately it feels relentless. After a record-breaking 18 months of rainfall ending in March 2024, the winter of 2023 to 2024 became the wettest on record. That soggy pattern has not eased either, with parts …

Milia: What They Are, Why They Appear and How to Treat Them

Photo by Jonathan Fors on Unsplash What are milia? Milia are small, firm white or yellowish bumps that appear on the skin, most commonly around the eyes, cheeks and forehead. Although they are often mistaken for whiteheads, milia are not a form of acne. They are harmless, non-inflammatory cysts filled …

The Ultimate Guide to Serums from Dermalogica, Elemis, Medik8, SkinCeuticals and More

Why Serums Matter in Skincare Serums are highly concentrated, fast-absorbing liquids designed to deliver potent active ingredients deep into the skin. Unlike moisturisers, which sit on the surface and form a protective barrier, Serums are formulated with smaller molecules that penetrate the skin to treat specific concerns—whether that’s fine lines, …

Glycolic Acid VS Lactic Acid – Which is the Exfoliator For You?

Photo by Andrea Piacquadio Alpha-hydroxy acids (AHAs) have become a staple in many skincare routines, offering a range of benefits from exfoliation to improved skin texture and tone. Two of the most popular AHAs are glycolic acid and lactic acid. While they share similarities, they also have distinct properties that …

Five of the Most Popular Decleor Products on Offer at Pure Beauty

Photo by Miriam Alonso If you’ve been coming to Pure Beauty for a long time, you’ll know that Decleor is one of the brands that we’ve offered for the longest time. The quality of the products speaks for itself and our customers are huge fans of pretty much everything across …