Why Serums Matter in Skincare
Serums are highly concentrated, fast-absorbing liquids designed to deliver potent active ingredients deep into the skin. Unlike moisturisers, which sit on the surface and form a protective barrier, Serums are formulated with smaller molecules that penetrate the skin to treat specific concerns—whether that’s fine lines, dehydration, pigmentation, dullness, or breakouts.
What makes Serums so effective is their ability to target one issue with precision. For those investing in high-quality skincare, a Serum is often the workhorse of the routine, offering visible results in a relatively short timeframe. With consistent use, Serums can help brighten, firm, hydrate, calm or renew the skin far more efficiently than basic creams or cleansers alone.
Let’s explore the best-performing options from five professional brands trusted by skincare experts.
Elemis Serums
- Elemis Pro‑Collagen Super Serum Elixir
A luxurious anti-ageing Elemis Serum with peptides, omegas, and hyaluronic acid-firming, smoothing, and hydrating fine lines. - Elemis Pro‑Collagen Future Restore Serum
A restorative Elemis Serum combining algae and peptides to improve elasticity by up to 46% in just four days. - Elemis Pro‑Collagen Rose Micro Serum
A dual-phase oil–water Elemis Serum rich in red algae and micro-droplets—delivers 72 hours of hydration and firming.
Medik8 Serums
- Medik8 C‑Tetra Vitamin C Serum
A lightweight antioxidant Medik8 Serum rich in vitamin C-brightens, protects and boosts tone and glow. - Medik8 Crystal Retinal 3 Serum
A next-gen retinoid Medik8 Serum that smooths fine lines with minimal irritation-perfect for retinoid novices. - Medik8 Liquid Peptides Serum
A potent peptide‑rich Medik8 Serum using advanced drone‑delivery technology to firm and target ageing.
SkinCeuticals Serums
- SkinCeuticals C E Ferulic Antioxidant Serum
A cult-favourite antioxidant SkinCeuticals Serum with 15% vitamin C, E, and ferulic acid-brightens, protects and reduces fine lines. - SkinCeuticals Hydrating B5 Serum
A moisture‑boosting SkinCeuticals Serum enriched with vitamin B5 and hyaluronic acid-deeply plumps and soothes. - SkinCeuticals H.A. Intensifier Serum
A high-performance SkinCeuticals Serum formulated to amplify skin’s own hyaluronic acid for long-lasting hydration and firmness.
Murad Serums
- Murad Vita‑C Glycolic Brightening Serum
A radiant skin booster Murad Serum with 10% vitamin C and glycolic acid-eases pigmentation, refines texture and restores glow. - Murad Retinol Youth Renewal Serum
A retinoid-packed Murad Serum that combines retinol with collagen-supporting ingredients for smoother, more youthful skin. - Murad Correct and Protect Serum
It’s a satiny-smooth serum with 100% mineral SPF that’s tested and scientifically proven to visibly correct discolouration and prevent future hyperpigmentation.
Dermalogica Serums
- Dermalogica Biolumin‑C Serum
A vitamin C–rich Dermalogica Serum that balances tone, brightens spots, and amplifies radiance with antioxidant protection. - Dermalogica Dynamic Skin Retinol Serum
A Dermalogica Serum is a high performance, easy to use retinoid serum that will help to transform the appearance of skin. - Dermalogica Circular Hydration Serum
A continuous hydration Dermalogica Serum that locks in moisture around the clock using micro-sponge technology.
Routine & Layering Guide
- Cleanse skin thoroughly.
- Apply lightweight hydrators first (e.g. Hydrating B5, Circular Hydration).
- Layer actives like vitamin C or peptides (C‑Tetra, Biolumin‑C, Super Serum, Ferulic, Liquid Peptides).
- Use retinoids (e.g. Crystal Retinal, Murad Retinol) at night only.
- Seal with moisturiser and SPF in the morning.
Final Thoughts
This in-depth collection showcases the best Serums from Elemis, Medik8, SkinCeuticals, Murad, and Dermalogica—offering high-performance formulas for every major skin concern. Perfect for customers looking to upgrade their routine with clinically effective skincare.