Serums – What They Do and Why We Love Them

Photo by Karolina Grabowska If you were to speak to your Mum or Gran and ask what their skincare routine looked like when they were younger, it would probably be something along the lines of “washing your face and then using a face cream”. This evolved into “cleanse, tone and …

The Best Acids to Use for Your Skin Type

Photo by Andrea Piacquadio The word “acid” can sound a little intimidating and can conjure up thoughts of scary chemical burns. But when used at the right concentrations, acids are actually some of the most beneficial ingredients available in skin care.There are different acids for different skin issues and they …

The Lesser-Known Benefits of Exfoliating

Photo by Monstera Anyone with even the most basic knowledge of skincare will know that exfoliating is an important step in your skin care routine, not just for your face but your whole body. Exfoliation is the process of removing dead skin cells that have built up on the surface …

Where to Focus Your Anti-Ageing Efforts

We’ve all got that one friend who looks as though she isn’t ageing, and there’s a good chance that’s because she has a strict and stringent anti-ageing regime. A proper routine will consist of using several products to target several individual areas, rather than expecting one product to do everything. …

Face masks that will give you healthy, glowing skin

You might think you do enough to look after your skin, but adding a face mask into your beauty regime can give you a healthy glow and also a little bit of extra ‘me time’. At Pure Beauty we stock a range of masks that offer something for everyone, whatever …