Make mine a mask

If your skin is feeling tired and tight and you need a super-fast complexion transformation, face masks are the way to go. Drowning you skin in a cloak of gorgeous ingredients and letting them soak in can help clean, sooth, smooth and restore your complexion, easing fine lines and erasing …

Travel Essentials from Dermalogica

Sometimes, the whole process of going on holiday can feel so stressful that it almost seems we need another holiday in order to recover from travelling in the first place! From the logistics of getting it all booked and paid for to actually packing and mobilising the whole family, holidays …

They’re Never Too Young for Skincare!

If you’re a parent who takes care of their skin and spends time on a proper skincare routine, there’s a good chance that your kids have seen you do it, and maybe they even ask to join in! There are some incredibly potent products on our site that are strictly …

Un-Mask Your Beauty with Elemis

If you’re a regular here at beauty, you might have noticed that we now sell Elemis products, the award-winning skincare brand which offers powerful products with natural ingredients. Some of the best-selling products from Elemis are their masks which come in a range of varieties, each with a different targeted …

Elemis – the new kid on the Pure Beauty block

At Pure Beauty we have been stockists of two great brands, Decleor and Dermalogica, for several years. To add to our portfolio of products, we are delighted to now offer our customers a fabulous range of lotions, potions and so much more from Elemis. Elemis brings together the power of …