Incredible Ingredients – Niacinamide

The brands that we sell here at Pure Beauty all have one thing in common – attention to detail. From the packaging to the ingredients, all of our brands focus on every little detail of their products to give you the best skincare available. We care just as deeply about …

Five Key Skincare Terms Explained

One of the things that we hear quite often from our clients is that they see lots of words on labels and it product descriptions, but they just don’t quite know what they mean. For a complete beginner (or even for a seasoned pro in some cases…) skincare labels can …

How to Avoid Scarring from Acne

Acne is a problem which affects a large amount of people. Anyone can get acne, but it’s most common in teens and young adults. An estimated 80 percent of people between ages 11 and 30 have acne outbreaks at some point making it one of the most common skin complaints. …

Pure Beauty’s Perfect Summer Swaps

When Spring finally becomes Summer, we all make lots of swaps on our every day stuff – cooler clothes come out of the back of the wardrobe, boots get swapped for sandals and coats are swapped for lighter jackets to see us through the warm evenings. It’s logical, also, to …

Korean Skincare the Pure Beauty Way

When people hear the phrase “Korean skincare”, many assume that this means that all of the products need to be of Korean origin, making it a little inaccessible to us in the West. However, Korean skincare is more of an ethos than a strict list of products, containing a number …